Crafting Experience, Creating Impact
Brand value built through 
diverse design experience — from graphics and editorial to spatial and branding. Complex ideas translated into clear, effective outcomes that create real impact for 
both brands and users. Committed to meaningful design and communication 
for sustainable growth.
Experiences
01
ROROI
Brand Director
Led brand development and go-to-market strategy
Oversaw branding, marketing, and user experience (BI/BX)
Directed visual content, photography, and video production
Managed product planning and end-to-end execution
02
Ubeeslab
BX Designer
Designed BX for the SOCCERBEE brand
Designed BX for the Ritual. brand
Created GUI designs for the SOCCERBEE & Ritual.
Produced marketing visuals and promotional videos
03
Sangwha Studio RED
Senior Designer
Planned and designed BX/EX experiences and exhibitions
Led brand launch project for COFFEED METHOD
Participated in Samsung global exhibitions (CES, MWC, IFA)
Directed visual and spatial branding in pop-up studios
04
PFC Technologies. inc.
BX Designer
Led internal brand communication and rebranding initiatives
Directed BX design for internal and external materials
Led branding, relocation, and marketing efforts
Designed welcome kits, brand manuals, and annual reports
05
alto
Designer (Manager)
Planned and designed domestic and international exhibitions
Led exhibition projects for government agencies
Created BI and exhibition space design for Samsung C-LAB
Designed global exhibition experiences for Samsung IM Division