ROROI
Overview
ROROI was an in-house brand project built around the slogan “I HAVE RO IDEA,” aiming to design and launch products filled with joy, humor, and clever thinking.
With the philosophy of “turning every NO into a RO,” the brand focused on transforming negativity into playful and relatable ideas through tangible objects.
MISSION
The goal was to capture small, everyday moments and turn them into products that reflect warmth and wit.
By reinterpreting rejection or negativity into cheerful and creative expressions, the brand sought to inspire positivity in users’ daily lives.
KEYWORD
Wit · Positive shift · Everyday moments
Rather than grand gestures, ROROI focused on relatable stories and friendly humor to create a brand experience rooted in joy and optimism.
SOLUTION
Grounded in its core slogan and worldview, ROROI launched a variety of products:
‘Planzip’ – a 6-piece toolkit for fun and personal planning;
‘Pause Candle’ – inviting users to rest and reflect;
‘Byte Note’ – co-created with the “Daily Doodler” artist to reimagine everyday tools;
and ‘Candochip’ – a notepad inspired by a Pringles can, designed for quick bursts of inspiration.
Each item extended the brand’s playful narrative and strengthened its identity.
